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FENIXOur Fenix is the quintessential “all-round” bike. It offers the perfect blend between performance, weight, strength, stiffness and especially comfort for long days in the saddle. Its unique d … read more

Behind the Scenes - Working on Prototypes of Shimano's New XTR … read more

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The Dama Bianca Advantage Designed to Perform Each model our engineering team creates is purposely designed to deliver a very specific ride characteristic.Whether it's an Infinito with Countervail, a … read more

Developing the new DURA-ACE R9100 series - Episode 1 from Ride Shimano on Vimeo.Developing the new DURA-ACE R9100 series - Episode 1 from Ride Shimano on Vimeo.Two forces combine to slow down riders … read more